About Us

Our Story

White Glo was established in Sydney, Australia in 1993. The brand was originally scientifically formulated for make-up artists to enhance the on-screen appearance of actors & models and soon became a hit amongst celebs.
White Glo was launched to an eagerly awaiting public in 1995 with a mission to “use the latest research and technology to enable everyone to enjoy the confidence of a beautiful, whiter, brighter smile”. 


In a short period of time, the original White Glo teeth enamel whitening system was successfully distributed to the rest of the world and proved tremendously popular amongst consumers for its quality, value, and effectiveness in transforming dental attractiveness that is whiter and brighter.

Customer Testimonials

Millicent
Brand Manager, Sunpac, Client
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I've been using White Glo products for a while now, and I can't praise the brand enough. The teeth whitening results are truly remarkable. The transformation in the shade of my teeth is astounding, and I've regained so much confidence in my smile. The quality and effectiveness of White Glo's products are unmatched. I love how they prioritize oral health while delivering such visible results. White Glo has truly become an essential part of my daily routine, and I'm grateful for the positive change it has brought to my smile.
Kate
General Manager, Sunpac, Client
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White Glo has exceeded my expectations when it comes to teeth whitening. The noticeable difference in just a short period of time is incredible. Not only are their products effective, but the gentle formulation has kept my teeth sensitivity-free, which was always a concern for me with other whitening products. White Glo is now my go-to brand for achieving a brighter and healthier smile
Refiloe
Systems Manager, Standard Bank, Customer
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I was skeptical about the coffee and tea toothpaste from White Glo at first, but it has completely won me over. As a coffee enthusiast, I was worried about the stains on my teeth. This toothpaste not only effectively tackles those stains but also leaves my mouth feeling refreshed and clean. It's a game-changer for coffee and tea lovers like me who want to enjoy their favorite beverages without compromising whiter teeth.
Jason
Marketing Manager, Customer
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I've been a smoker for years, and I've always struggled with the yellowing of my teeth due to tobacco. White Glo's Smokers toothpaste has been a game-changer for me. Not only does it effectively remove stains and brighten my teeth, but it also gives me the confidence to smile without worrying about the effects of smoking on my teeth. This toothpaste has become an essential part of my daily routine, and I can't recommend it enough.
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The Journey Begins

Our Story

White Glo was established in Sydney, Australia in 1993. The brand was originally scientifically formulated for make-up artists to enhance the on-screen appearance of actors & models and soon became a hit amongst celebs.
White Glo was launched to an eagerly awaiting public in 1995 with a mission to “use the latest research and technology to enable everyone to enjoy the confidence of a beautiful, whiter, brighter smile”. The brand sponsors the Miss Australia beauty pageant.
In a short period of time, the original White Glo teeth enamel whitening system was successfully distributed to the rest of the world and proved tremendously popular amongst consumers for its quality, value, and effectiveness in transforming dental attractiveness that is whiter and brighter.

Why White Glo South Africa Started

White Glo South Africa was established with a core mission to revolutionize oral care by delivering exceptional and innovative dental solutions to the South African market. The brand recognized the need for premium, effective, and safe oral hygiene products that cater to the diverse needs of consumers while maintaining a commitment to quality and excellence.

Where White Glo South Africa Operates

Operating in the dynamic and competitive landscape of South Africa, White Glo set its sights on becoming a pioneer in the oral care industry by offering products that stand out for their quality and effectiveness. The brand’s presence extends throughout the country, reaching urban and rural areas alike.

What White Glo South Africa Offers

White Glo South Africa specializes in offering a wide range of advanced oral care products that cater to various needs, from teeth whitening to overall dental health. The brand’s product lineup includes toothpaste, mouthwash, teeth whitening kits, and other oral care essentials. Each product is meticulously formulated with cutting-edge ingredients to ensure optimal results and a refreshing oral care experience.

Our Vision

Our vision for White Glo South Africa is to become the preferred and trusted destination for premium oral care solutions. We strive to set new standards of excellence in oral hygiene through continuous innovation, cutting-edge research, and a customer-centric approach. Our aim is to create a community of individuals who embrace the power of a radiant smile, supported by products that enhance not only oral health but also their overall quality of life. With a focus on authenticity, efficacy, and customer satisfaction, we envision a future where White Glo is synonymous with confidence and glo.

Our Mission

Our mission at White Glo South Africa is to provide exceptional oral care solutions that empower individuals to achieve a brighter Glo. Through innovative formulations, premium ingredients, and a commitment to excellence, we aim to inspire confidence and promote overall well-being. We are dedicated to delivering products that not only elevate oral hygiene but also contribute to a vibrant and confident lifestyle.

Our Comapny Goal

The brand goal for opening the White Glo South Africa website is to establish a comprehensive online platform that serves as the ultimate destination for premium oral care solutions. Our primary objective is to provide a seamless and informative experience for our customers, enabling them to explore and discover the various ranges and products within each range that White Glo offers. Through the website, we aim to showcase the exceptional quality and efficacy of our products, highlighting their unique features, benefits, and ingredients. By creating an engaging and user-friendly online environment, we intend to empower our customers to make informed decisions about their oral health and ultimately, our goal is to foster a stronger connection with our audience and reinforce White Glo’s reputation as a leader in oral care innovation and excellence.

Our Team

Person 1

CEO of Company

Person 2

Brand Manager

Person 3

General Manager

Person 4

Customers Support

Person 5

Sales