This Purple Colour Corrector Toothpaste uses advanced colour science to enhance the whiteness of your smile. Purple sits opposite yellow on the colour wheel – so the optical pigments in this formula help neutralise yellow tones, instantly revealing a visibly whiter, brighter smile. Infused with fluoride, it also provides daily protection against cavities for a healthier mouth.
Sorbitol, Aqua (Water), Hydrated Silica, Sodium Lauryl Sulphate, Carnauba Wax, Aroma (Flavour), Cellulose Gum, Mica, Sodium Saccharin, C117200, C142090, Sodium Fluoride, Ethylene Glycol 400, Methylparaben, Sodium Hydroxide, Phthalimidoperoxycaproic Acid, Papain, Propylparaben